In 2016 and 2017, I worked in collaboration with the SharkNinja CMF Design team to create two trend research books. The content was compiled from trend information gathered at Milan Design Week, IFA Berlin, Maison Objet Paris, CES Las Vegas, Chicago Housewares, and Stylus Trend Advisory. The books encompass the major lifestyle, home, appliance, and CMF trends of 2016 and 2017. They were distributed company wide to serve as a resource for new product development and consumer insight research.
OTHER CONTRIBUTORS: Sara Zilli, Olivia Cody, Abigail Wolfe, Marta Szpilewska, Joanna Liu, and Gabby LaFalam
Shark ION Handheld
This vacuum was developed to reinvent the look of the traditional bulky and unsightly handheld vacuum. At a premium price of $129 at retail, we needed it to look the part. With its sleek and simple design, we held a particular focus on refining textures and keeping the color scheme neutral enough to be displayed in consumer homes, not hidden away in a closet. Below shows the color strategy and range of palettes and finishes that were explored during this project.
IFA Berlin 2017
In September of 2017, I attended the IFA Berlin tradeshow to collect and report information on global appliance CMF trends. The research collected here helped to inform and validate the color palette and material treatment for the Spring/Fall 2018 Shark and Ninja products. Shown here are samples of select pages from the final report.
When SharkNinja launched its first APEX Powered Lift Away with DuoClean Vacuum, it was aimed to be the most premium and best performing Shark vacuum on retailer shelves yet. During development, the team was challenged to create a new “APEX” look for this special item. This consisted of quality soft-touch interaction points, dynamic combinations of textures, a sophisticated color palette, and premium accents.
Here are some of the CMF strategy layouts and research that I had made for this project.
The Shark ION Flex was launched in Fall 2017 to be the leader for Shark’s cordless vacuum line. For this product, the team needed to develop its CMF treatment in a way that would communicate a look of high intelligence, agility, and power. A gloss black facade speaks to a hidden technology and intelligence while electric blue pin striping and pole help to communication the energy and power running through the unit. A selection of the CMF strategy layouts and proposals are shown below.
Maison Objet 2016
In February 2016, I attended the Maison Objet Design show in Paris to collect and compile information on global home color, material and finish trends. This information was shared among the broader SharkNinja Design team and used to inform the Shark and Ninja color palettes, textures, and pattern choices for 2016/2017. Below are select pages from the final report.
QVC Shopping Network is one of Shark’s most flexible customers in terms of color exploration and range. Their sales strategies typically require giving their viewers an array of fun and trendy color options to choose from. Since 2015, I have worked with QVC to put together these exciting palettes. Below are some of the proposed palettes given to QVC from which they based their selections.
Here is a selection of graphic layouts that I have created throughout the last few years. These layouts were designed to help visually communicate and organize content heavy information while adding some visual interest to an otherwise mundane document.